Apical | Ticket and Trip Booking Engine - part of booking SaaS

The client is a B2B2C travel-booking SaaS that provides merchants with a dashboard to create, sell, manage, market, and monitor rooms, trips, activities, and everything else travel-related. The dashboard generates the booking engine and serves as a storefront.

The objective is to provide a delightful booking experience for complex customizable trips with dynamic packaging.

Service designer

UI/UX designer

• Service design workshops

• User and competitor research

• Wireframing

• High-fidelity mockups

• Prototyping and user testing

• Coordination with front-end developers

The final design addresses the challenge of simplifying a complex trip customization process by streamlining it with a step-by-step linear flow. The solution also addresses every single one of the data entities in the dashboard, adhering to the bigger picture of the whole platform.