Apical | Ticket and Trip Booking Engine - part of booking SaaS
Enzo Yu Deng
Ticket and trip booking engine
Objective
The client is a B2B2C travel-booking SaaS that provides merchants with a dashboard to create, sell, manage, market, and monitor rooms, trips, activities, and everything else travel-related. The dashboard generates the booking engine and serves as a storefront.
The objective is to provide a delightful booking experience for complex customizable trips with dynamic packaging.
Role
Service designer
UI/UX designer
Process
• Service design workshops
• User and competitor research
• Wireframing
• High-fidelity mockups
• Prototyping and user testing
• Coordination with front-end developers
Solution
The final design addresses the challenge of simplifying a complex trip customization process by streamlining it with a step-by-step linear flow. The solution also addresses every single one of the data entities in the dashboard, adhering to the bigger picture of the whole platform.
Select a package
Select a room
Add an activity
Add transfer
Select insurance
Social impacts
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Posted Jul 30, 2024
Apical offers a SaaS solution enabling travel agencies and event organizers to create customized websites where customers can book trips and purchase tickets.
