Apical | Ticket and Trip Booking Engine - part of booking SaaS

Enzo Yu Deng

UX Designer

Product Designer

UI Designer

Adobe XD

Miro

Recreation

Ticket and trip booking engine

Objective

The client is a B2B2C travel-booking SaaS that provides merchants with a dashboard to create, sell, manage, market, and monitor rooms, trips, activities, and everything else travel-related. The dashboard generates the booking engine and serves as a storefront.

The objective is to provide a delightful booking experience for complex customizable trips with dynamic packaging.

Role

Service designer

UI/UX designer

Process

• Service design workshops

• User and competitor research

• Wireframing

• High-fidelity mockups

• Prototyping and user testing

• Coordination with front-end developers

Solution

The final design addresses the challenge of simplifying a complex trip customization process by streamlining it with a step-by-step linear flow. The solution also addresses every single one of the data entities in the dashboard, adhering to the bigger picture of the whole platform.

Select a package

Select a room

Add an activity

Add transfer

Select insurance

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Posted Jul 30, 2024

Apical offers a SaaS solution enabling travel agencies and event organizers to create customized websites where customers can book trips and purchase tickets.

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