D5OVE | a fashion label's ECommerce site built on Shopify
Enzo Yu Deng
Web Designer
UX Designer
Shopify Designer
Figma
Miro
Cover
Objective
D5OVE is a dark, dystopian, wasteland fashion label. They wanted to create an eCommerce website to sell their products worldwide. The site must capture the brand’s visual image and vibe.
Role
UX/UI Designer
Shopify developer
Process
User research
Competitor research
Technology analysis
Wireframing
High-fidelity mockup
Prototyping
Front-end development
Launch and inventory management
Maintenance and marketing efforts
Solution
The final site perfectly gives off a dark, dystopian, wasteland vibe. It speaks with the visitors in the right visual language of the brand.
The site was built on Shopify. I overwrote the default template’s HTML, CSS, Javascript and Liquid files to realize the design and missing functions.
Result
Since its launch, the website has attracted traffic very quickly and the current conversion rate is sitting at around 4%.
Homepage
Leagues page
Characters page
Character page
