Hitchhiker | Multi-brand Fashion eCommerce Website on Shopify
Enzo Yu Deng
Responsive multi-brand eCommerce site build with Shopify
Objective
Founded in Milan in 2018, Hitchhiker is a BOUTIQUE, a VISUAL CREATION and PR studio. They collaborate with brands, photographers, stylists, artists and creators all around the world, and sell fashion garments by emerging and renowned designers to customers worldwide. I co-founded the company, designed, developed and maintained the eCommerce site on Shopify.
Process
User research
Competitor research
Technology analysis
Wireframing
High-fidelity mockup
Prototyping
Front-end development
Launch and inventory management
Maintenance and marketing efforts
Solution
The final design addresses the challenge of accommodating an enormous array of images of fashion items with extremely diverse visual styles into a function-rich and user-friendly website while keeping Hitchhiker's identity.
The site was built on Shopify. I overwrote the default template's HTML, CSS, JavaScript, and Liquid files to realize the design and missing functions.
Result
Since the launch, within only half a year, the online store has attracted over 20,000 unique visitors and increased monthly store revenue by 25%. Till today, the store has gotten over 1k orders and made over 300k euro sales.
Collection page
Product page
Mega menu
Latest update
Latest update
Latest update
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Posted Jul 29, 2024
Co-founded the company. Designed, developed and maintained the eCommerce site on Shopify.
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