Founded in Milan in 2018, Hitchhiker is a BOUTIQUE, a VISUAL CREATION and PR studio. They collaborate with brands, photographers, stylists, artists and creators all around the world, and sell fashion garments by emerging and renowned designers to customers worldwide. I co-founded the company, designed, developed and maintained the eCommerce site on Shopify.

User research

Competitor research

Technology analysis

Wireframing

High-fidelity mockup

Prototyping

Front-end development

Launch and inventory management

Maintenance and marketing efforts

The final design addresses the challenge of accommodating an enormous array of images of fashion items with extremely diverse visual styles into a function-rich and user-friendly website while keeping Hitchhiker's identity.

The site was built on Shopify. I overwrote the default template's HTML, CSS, JavaScript, and Liquid files to realize the design and missing functions.

Since the launch, within only half a year, the online store has attracted over 20,000 unique visitors and increased monthly store revenue by 25%. Till today, the store has gotten over 1k orders and made over 300k euro sales.