Instinct Hard Kombucha
Sami Walthall
Background
Instinct is a Hard Kombucha company that makes getting tipsy kind of healthy. Instinct is brewed with real organic ingredients and no artificial ingredients, GMOs, or pesticides. This makes Instinct less toxic for your body and the environment. The name "Instinct" comes from its meaning of "gut feeling", since drinking Kombucha has many gut benefits
Design Decisions
My goal was to create a design that is both eye-catching and bold so that it would stand out from similar drinks on a store shelf. I used high-contrast colors that relate to each of the flavors. The abstract patterns I created were inspired by the curvy layers of the gut by customizing the letters of the logo font. The logo is using a customized typeface that gives off groovy vibes, the feeling the drink radiates.
Mood Words
Fun, Groovy, Abstract, Playful
Deliverables
Primary Logo
Typography System
Color Palette
Pattern
Packaging Design
Print Collateral
Primary Logo
Can design close up
Can design close up
Print Collateral: Flyer Mockup
Print Collateral: Flyer Mockup
Packaging Design: Passion Fruit Kombucha Drink
Packaging Design: Triple Ginger Kombucha Drink
Print Collateral: Kombucha flyer that explains the health benefits of Kombucha
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Posted Jun 9, 2021
