Instinct Hard Kombucha

Instinct is a Hard Kombucha company that makes getting tipsy kind of healthy. Instinct is brewed with real organic ingredients and no artificial ingredients, GMOs, or pesticides. This makes Instinct less toxic for your body and the environment. The name "Instinct" comes from its meaning of "gut feeling", since drinking Kombucha has many gut benefits

My goal was to create a design that is both eye-catching and bold so that it would stand out from similar drinks on a store shelf. I used high-contrast colors that relate to each of the flavors. The abstract patterns I created were inspired by the curvy layers of the gut by customizing the letters of the logo font. The logo is using a customized typeface that gives off groovy vibes, the feeling the drink radiates.

Fun, Groovy, Abstract, Playful

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