Moodshine Juices

Portfolio project

Background

Moodshine Juice is a cold-pressed juice company that inspires and nurtures the human spirit, one juice at a time! They are dedicated to creating a healthier world by making grab-n-go drinks that taste just as good as they make you feel. Each juice is named after a different feeling you would get from drinking it and absorbing all the wholesome ingredients.

Design Decisions

The logo visually represents a smiley face to invoke happiness in anyone who sees it. The logo color adapts depending on what juice is inside the bottle. The typography uses a san-serif font to give off the feeling of being friendly and approachable.