Moodshine Juices
Sami Walthall
Background
Moodshine Juice is a cold-pressed juice company that inspires and nurtures the human spirit, one juice at a time! They are dedicated to creating a healthier world by making grab-n-go drinks that taste just as good as they make you feel. Each juice is named after a different feeling you would get from drinking it and absorbing all the wholesome ingredients.
Design Decisions
The logo visually represents a smiley face to invoke happiness in anyone who sees it. The logo color adapts depending on what juice is inside the bottle. The typography uses a san-serif font to give off the feeling of being friendly and approachable.
Mood Words
Friendly, Playful, Welcoming, Happy
Deliverables
Primary Logo
Logo Mark
Color Pallete
Typography System
Packaging Design
Print Collateral
Primary Logo
Print Collateral: Menu Design
Packaging Design
Packaging Design
Sign Mockup
Packaging Design
Logo Mark
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Posted Jun 8, 2021
