Floret Skin

Floret Skin is a feminine clean skincare brand. Floret believes that women shouldn't have to be at a spa to have a carefree and therapeutic experience. They seek to make their users feel beautiful, feminine, and empowered. This is a high-end brand and they want their users' experience to feel memorable and effortless.

The logo features a brand mark of a hand-drawn fan leaf to represent the therapeutic experience one gets from using their products. The logo font is using a skinny san-serif font that is both feminine and elevated. Boho colors are representing the exotic beach vibes to make you feel like you are in paradise.

Feminine, Effortless, Carefree, Elevated, Therapeutic

Primary Logo

Secondary Logo

Brand Mark

Pattern

Color Palette

Typography System

Packaging Design

Print Collateral