Aura Candles
Sami Walthall
Background
Aura is a candle company that will set the mood of any room with its persuasive aromas. Whether you are trying to relax or romance that special someone, their luxury scented candles use the power of aromatherapy to help you set the right pace. Every candle is handcrafted, hand-poured, and made with you in mind!
Design Decisions
The logotype was customized to be a mix of both serif and san-serif letters to convey they are both elegant, yet modern. The "r" and "a" bridged together as a representation of how connected we are to what we surround ourselves with. And the gradients used to give off a whimsical feeling of the auras we all have surrounding us.
Mood Words
Whimsical, Minimal, Modern, Timeless, Refined
Deliverables
Primary Logo
Logo Mark
Gradients
Color Palette
Typography System
Packaging Design
Print Collateral
Primary Logo
Packaging Design: Label Design
Print Collateral: Business Card
Packaging Design
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Posted May 25, 2021
