Aura Candles

Portfolio project

Background

Aura is a candle company that will set the mood of any room with its persuasive aromas. Whether you are trying to relax or romance that special someone, their luxury scented candles use the power of aromatherapy to help you set the right pace. Every candle is handcrafted, hand-poured, and made with you in mind!

Design Decisions

The logotype was customized to be a mix of both serif and san-serif letters to convey they are both elegant, yet modern. The "r" and "a" bridged together as a representation of how connected we are to what we surround ourselves with. And the gradients used to give off a whimsical feeling of the auras we all have surrounding us.