Studio Sunrise Yoga

Portfolio project

Background

Studio Sunrise is a yoga studio whose mission is to provide a safe, nurturing, and welcoming space where people can explore yoga and self-transformation. They believe that it is through vision, belief, and efforts that we experience the greatest transformation in our lives.

Design Decisions

In the primary logo, the word "sun" is slightly lifted above the word "rise" to mimic the sun rising in the morning. The brand colors chosen were inspired by the many varying orange hues that lay across the dawn sky with a dark blue paired with it to add contrast. The brand mark is an abstract icon of the sun that is rising above water with a reflection.