Mile | Brand Strategy & visual identity

Mile was founded in 2014 with the vision to revolutionise the digital industry through cutting edge technology and data driven strategies. Over the years they embraced new programmatic advertising tools, navigated both wins and challenges, and expanded into areas like mobile video experiences.

In 2023 Mile recognised it was time for a new chapter. They wanted a rebrand that could reflect their evolution and future ambitions.

The leadership team had already chosen a new name but knew that was not enough. What they needed was a clear brand strategy and a strong visual identity that would connect with both existing clients and new audiences while staying true to their innovative roots.

We started by defining Mile’s core values and mission, making sure they aligned with the company’s growth plans. Through stakeholder interviews we gained insights into their audience and competitors. This helped shape a strategy that would allow the brand to stand out while remaining authentic.

We then created a modern, confident visual identity that communicates innovation and excellence. To make sure the team could use it consistently, we delivered a detailed brand guide with clear direction across all platforms and touchpoints.

This project showed how valuable it is when strategy and design grow together. By grounding the new identity in clear values and a strong vision, Mile now has a brand that speaks with confidence, reflects its journey, and connects with both clients and partners.