Haus & Home | Brand Strategy & Visual identity

Haus & Home is a luxury brand specialising in home sprays and scented candles. The products were premium, but the brand itself lacked the visual identity to truly match that level of quality.

I was invited to support the team in reviewing the strategy, refreshing the identity, and designing packaging that would better reflect the elegance of their products.

We began with an audit of the business strategy and an honest look at where the brand was falling short. From there, the focus was on creating a visual language that could bring out the sophistication and warmth of the products.

I explored directions that combined minimalism with subtle luxury cues. The typography and colour palette were kept simple, clean, and refined. The packaging was designed to look elegant on a shelf while also feeling at home in people’s living spaces.

Business and brand audit

Refined brand strategy

Redesigned visual identity

Packaging design for candles and sprays

Cohesive design system across all touchpoints

What stood out in this project was the balance between comfort and sophistication. The new identity needed to feel premium but also approachable, like a small piece of luxury you could enjoy every day.

The result is a cohesive brand system that aligns the image with the product quality. Haus & Home now has an identity that reflects its true value and creates a stronger emotional connection with its audience.