Case Study, SwiftTrust Mobile App : Design, Research & Launch by Kenneth MadukweCase Study, SwiftTrust Mobile App : Design, Research & Launch by Kenneth Madukwe

Case Study, SwiftTrust Mobile App : Design, Research & Launch

Kenneth Madukwe

Kenneth Madukwe

This product is live on the App Store — designed end-to-end from research to launch.

Role: UI/UX Designer (Contract)  ·  Duration: 2025  ·  Type: Mobile product  
The challenge
SwiftTrust Microfinance Bank needed a complete mobile banking product, built from zero. No existing design system, no established patterns, no prior digital product. My job was to take the product from discovery research through to a live App Store launch, solo.
What I did
· Full mobile loan product design End-to-end, from research and user interviews through to prototype and engineering handoff
· Progressive disclosure forms Designed multi-step loan application flows using progressive disclosure to reduce cognitive load
· Onboarding and verification Rebuilt interface cues and error states based on usability testing findings
· Modular component library Built from scratch to keep the product consistent across sprints and reduce dev time
· Competitor audit Benchmarked core mobile journeys against leading Nigerian banking apps
· Stakeholder alignment Created rapid Framer prototypes to get sign-off faster and reduce ambiguity
Impact
· 27% higher loan application completion rate
· 21% reduction in onboarding errors through clearer interface cues
· 20% reduction in front-end development time via modular component library
· 30% reduction in cognitive load through progressive disclosure multi-step forms
· Product launched and live on the App Store
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Posted Apr 22, 2026

27% higher loan applications 21% reduction in onboarding errors 20% reduction in development time via modular component library 30% reduction in user drop off