BENZÃO CAFÉ BRASILEIRO | BRANDING & MENU DESIGN

This project was for the development of a brand identity & menu design for Brazilian cafe brand called BENZÃO which is an affectionate term meaning ‘big blessing’. The cafe offers a cozy spot to enjoy traditional Brazilian treats & coffee, with a focus on a warm experience & flavor.

The word mark logo is inspired by a rustic concept, featuring a custom hand drawn textured font style. The design incorporates the lines & shapes reminiscent of a coffee bean, while also drawing influence from the shape of the typography used in the Portuguese spelling of the brand name (BENZÃO), which includes a uniquely shaped accent above the letter ‘Ã’.

To create a warm brand experience, the color palette combines the blue & green colors from the Brazilian flag to create a dark tone that would allow the yellow color to pop. Together, these elements craft a brand identity that immerses customers in a warm, welcoming atmosphere allowing them to fully experience the vibrant Brazilian vibe of the cafe.