(EN) Full Branding & Custom Website | Cleanmove
Alejandra Sega
Brand Designer
Brand Strategist
UI Designer
Adobe Illustrator
Adobe Photoshop
Figma
Cleanmove: Transforming Sustainable Mobility
Cleanmove is a startup dedicated to revolutionizing sustainable mobility with innovative renting solutions. More than a company, Cleanmove is an agent of change, collaborating on sustainable development projects and standing out for its disruptive approach in the industry. Cleanmove's identity was built from scratch, representing its fundamental values of innovation and sustainability.
1. Challenge
Cleanmove, as an emerging startup, faced a lack of visual identity and online presence. In a saturated and competitive market, it needed to stand out and differentiate itself.
2. Objective
Establish Cleanmove as a disruptive brand centered on sustainability, differentiating it from the competition and highlighting its unique values.
3. Brand Strategy
We began with a thorough analysis of the sustainable mobility market and consumer behavior. We defined Cleanmove's essence as a brand that not only offers mobility solutions but embraces a sustainable lifestyle. This translated into a clear and coherent message that resonates with its audience.
4. Visual Identity Development
We crafted a distinctive logo reflecting disruptiveness and innovation through typography and the use of purple, symbolizing a futuristic and novel vision. Clean lines and modern typography convey the intention to bring about change in mobility structures and the commitment to sustainable models. It's important to emphasize that, in our design process, we consciously moved away from typical visual formulas related to sustainability. We aimed to represent an image of disruptive and futuristic formulas, departing from traditional aesthetic codes in both the motor and sustainability worlds.
5. Implementation
Brand Identity
Brand Core Definition: Uncover Cleanmove's essence as an agent of change.
Brand Personality Definition: Humanize the brand with distinctive characteristics.
Brand Voice & Tone Definition: Develop a language that resonates with the audience.
Visuals & Brand Imagery: Represent innovation and sustainability in a disruptive and futuristic manner.
Value Proposition & Messaging Pillars: Communicate messages that captivate the audience.
Target Audience Development: Refine and understand the ideal audience.
Competitor Analysis: Gain insights into the competitive landscape.
Brand Design
Primary Logo
Secondary Logo
Favicon
Color Palette
Typographic System
3D website models
Brand Templates (Social Media, presentations)
Website
UX/UI Design
Website Development
Content Integration
SEO Implementation
Ongoing Analysis and Improvement
User Experience (UX)
The UX/UI design of the website focused on simplicity and usability. We implemented an intuitive navigation flow, highlighting key services and making it easy for users to obtain relevant information. Strategic calls to action improved interactivity and conversion.
User Interface Design (UI)
The user interface was designed to reflect Cleanmove's visual identity. Striking visual elements were combined with a clean and modern layout. High-quality images and dynamic graphics highlighted the benefits of Cleanmove's sustainable mobility.
Brand Collaterals
Business Cards
Investor Decks
Product Portfolios
Social Media Templates
6. Impact
Optimal positioning on search engines.
Notable differentiation from competitors.
Highly positive impact on investors, suppliers, and B2B clients.
The Cleanmove brand now represents innovation and sustainability on Spanish market.
7. Measurable Results
Increase in website conversion rate.
Growth in organic traffic.
Excellent results in usability and design metrics according to Google Analytics.
Positioning in relevant keyword searches in top positions.
8. Current Status
We continue working on Cleanmove's success, developing a new iteration of the website based on analysis and data collected over the last 6 months on defined KPIs. The startup continues to evolve to lead sustainable mobility and contribute to the development of a cleaner and more sustainable future.
