(EN) Full Branding | Galileo 2.0

Alejandra Sega

Brand Designer

Brand Strategist

Creative Director

Adobe Illustrator

Adobe Photoshop

Figma

Galileo 2.0: Uplifting HR Consultancy through Innovation and Technology

Galileo 2.0, a leading HR solutions consultancy, successfully overcame a credibility gap by revamping its brand identity. Embracing a futuristic Blue Klein color palette and pattern inspiration from Galileo Galilei, the rebrand positioned the company as a tech-driven innovator. The transformation resulted in increased client acquisition, agreements with major multinational clients, and enhanced brand recognition, establishing Galileo 2.0 as a leader in HR consultancy with a strong focus on innovation and technology.

1. Challenge

Galileo 2.0, a prominent HR solutions consultancy, grappled with a credibility gap due to an outdated brand identity that failed to showcase its technological expertise. The challenge was to redefine their image, aligning it with their innovative approach and technological prowess.

2. Objective

Revamp Galileo 2.0's brand to reflect professionalism, technological innovation, and expertise in the HR tech sector. The goal was to establish a modern and credible identity resonating with multinational clients, showcasing commitment to cutting-edge solutions.

3. Branding Strategy

Conducted an in-depth analysis of the HR tech market and consumer behavior to define Galileo 2.0's essence. Positioned the brand as a pioneer not only in HR solutions but also as a tech-driven innovator, crafting a clear and resonant message for their audience.

4. Visual Identity Development

Crafted a distinctive logo embodying disruptiveness and innovation, employing a futuristic Blue Klein color palette symbolizing novelty and technology. Clean lines and modern typography were chosen deliberately to signal a paradigm shift in HR structures and advocate for cutting-edge models.

During the conceptualization, a playful exploration of the brand name "Galileo 2.0" was undertaken. Engaging patterns and an imagotype inspired by orbits were developed, creating a visual link to Galileo Galilei. This strategic move aimed to amplify the brand name, drawing parallels with the visionary Galileo Galilei and reinforcing the conceptual alignment with innovation and technology.

5. Implementation

Brand Identity

Brand Core Definition: Positioned Galileo 2.0 as a tech-driven innovator.

Brand Personality Definition: Humanized the brand with distinctive characteristics.

Brand Voice & Tone Definition: Developed a language resonating with the audience.

Visuals & Brand Imagery: Depicted innovation and tech prowess in a disruptive and futuristic manner.

Value Proposition & Messaging Pillars: Communicated messages captivating the audience.

Target Audience Development: Refined and understood the ideal audience.

Competitor Analysis: Gained insights into the competitive landscape.

Brand Design

Primary Logo

Secondary Logo

Sub-brand

Favicon

Color Palette

Typographic System

Brand Patterns (Orbit-related for conceptual reinforcement)

Brand Templates (Decks, Portfolios)

6. Impact

Optimal positioning in relevant industry searches.

Noticeable differentiation from competitors.

Positive impact on suppliers and clients.

Galileo 2.0 now embodies innovation and tech leadership.

Secured agreements with +5 new major multinational clients, previously inaccessible.

7. Measurable Results

Increased success in securing agreements with major multinational clients.

Growth in client acquisition and market share.

Enhanced brand visibility and recognition.

Positive feedback on brand perception and identity.

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Posted Jan 5, 2024

Propelled HR Consultancy to new heights through a rebrand, securing major clients and global partnerships, emphasizing tech leadership with innovative brand.

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