OFFSIDE Marketing Agency

Project: OFFSIDE – a bold rebrand for a woman-owned creative agency Challenge: Position OFFSIDE as a high-fashion, high-energy agency that plays on the field with confidence. The brand needed to stand out in a male-dominated market by combining sport, style, and strategy. My role: Brand designer & creative director. From identity and visual system to art direction and brand storytelling.

Logo A bold, simple, and timeless wordmark. Designed to be instantly recognizable and to reflect the agency’s strength and individuality. Modern yet lasting, a visual representation of an agency that breaks the status quo.

Color Palette A refined mix of deep red, blue, black, and white — elevated with subtle, powerful gradients. Black and white form a timeless, chic base. Red and blue bring richness and high-fashion appeal. Gradients inject modern energy. Together, they balance elegance with play.

Tone of Voice Playful, daring, and direct. OFFSIDE speaks with energy and confidence, always aiming for impact. Language blends sport metaphors with bold statements:

It’s not just talk; it’s a vocabulary that signals ambition, strategy, and results.

Photoshoot Art Direction Pose. Work. Play. OFFSIDE’s founder is cast as the agency’s own it-girl: sporty, chic, and stylish with a high-fashion twist. Three key settings — the streets, the court, and the studio — capture her as dynamic, confident, and ambitious. The shoot reinforces OFFSIDE as a woman-owned agency ready to compete with the biggest players.

Cherry, Cherry Lady Cherries appear as playful Easter eggs throughout the brand. They symbolize creative juice, freshness, and the agency’s cheeky, trendy edge. Subtle in detail but powerful in recognition.

Design to Product The world of OFFSIDE is a playing field where sport and fashion collide. Minimalistic but bold, infused with tennis-inspired energy and editorial flair. The cherry ties the whole system together — a wink that adds personality to product, mockups, and campaigns.

Social Media A balance of projects, vision, behind-the-scenes, and wins. Posts alternate between inspiring visuals and strategic insights. The result: a feed that is visually strong, personal, and authentic — where followers feel part of the mission.

Digital & Branding Gradients, cherries, and bold statements animate the brand across website, decks, and presentations. Every output feels OFFSIDE: sharp, stylish, confident.

From brand pillars to shoot direction, I built a brand world where every detail reinforces the narrative: OFFSIDE as a stylish disruptor. The collaboration was energetic and hands-on, with constant back-and-forth to ensure the brand felt both personal and powerful.

The outcome: a brand identity that combines sport and style, confidence and play. The impact: OFFSIDE now stands out as a woman-owned agency that not only competes, but redefines the playing field.

"Super thanks for the deliverables and your support over the past period :) I really enjoyed working together, and I’m convinced we’ll do it again. Im super happy and excited to further grow my brand 🤩. Speak soon! – Divinia, Founder OFFSIDE