Overview

Marcura, a leader in maritime and trade digital solutions, approached me with a clear challenge: enhancing their website’s graphical and web design quality to align with their evolving brand identity—all within a tight deadline. The objective was twofold:

1. Deliver high-quality, professional graphics that reinforce Marcura’s authority in the industry.

2. Refine the website’s UX/UI structure to ensure a seamless and engaging user experience.

With quality and speed as top priorities, I took on the challenge of transforming Marcura’s website into a polished, high-impact digital presence.

Marcura needed a visual overhaul that effectively communicated their brand evolution while maintaining clarity, professionalism, and engagement. The key challenges included:

✔️ High-Quality Graphics – The site required custom visuals that felt premium, consistent, and on-brand.

✔️ Web Design Refinement – The UX structure and UI elements needed enhancements for a more intuitive and modern feel.

✔️ Tight Timeline – The project demanded fast execution without compromising quality.

As the lead designer for this project, I was responsible for:

🎨 95% of the site’s graphics – From custom illustrations to iconography and branded visuals.

📐 Major UX & UI adjustments – Improving navigation flow, restructuring page layouts, and refining visual elements.

🤝 Collaboration with key stakeholders – Working closely with the marketing manager, in-house designers, and another freelance designer to bring the vision to life.

What started as a one-month engagement was extended for two additional months, reinforcing the value and impact of the design work.

I drew inspiration from industry leaders while crafting a design system that balances corporate professionalism with engaging visuals. The strategy included:

Modern, Clean UI – Ensuring the website feels sleek, structured, and easy to navigate.

Graphical Storytelling – Using visuals to simplify complex ideas and improve content readability.

Brand Consistency – Aligning all elements with Marcura’s identity to establish trust and authority.

The biggest challenge? Maritime and trade digital solutions is a niche field—it required a unique blend of functional design and compelling storytelling.

Successful Website Launch – The new design elevated Marcura’s digital presence, making it more engaging and visually cohesive.

Improved UX & Flow – The structural improvements led to a more intuitive user experience, helping users navigate the site with ease.

Extended Engagement – Originally a one-month project, Marcura extended my contract for two additional months, reflecting the impact and value of the work.

Marcura now has a website that not only looks premium but also functions seamlessly, strengthening their brand in a highly specialized industry.

This project showcased how thoughtful design and strategic execution can transform a brand’s digital presence—especially in a niche market. By merging visual storytelling with intuitive UX, we built a site that doesn’t just inform but engages and reinforces trust.

Need a high-impact website that balances aesthetics with functionality? Let’s talk.