When Aramaz Digital reached out, they already had a brand — a logo, a signature red, a presence in the German market — but their website felt like a time capsule.

It was overloaded with content, heavy on copy, and didn’t do their mission justice: helping people find jobs, and helping companies find the right people. The experience was dense, a bit lifeless, and lacked any sense of momentum. So we kicked off a full redesign — not a fresh coat of paint, but a total rethink.

This was a solo project from start to finish. I handled everything from structure and layout to content editing (in German, which was a fun challenge) and visual direction. I worked closely with the founder and an in-house design advisor, then handed off the final product to a developer to build in WordPress.

Tools-wise, I worked mostly in Figma, used Midjourney for key visuals, and kept a flexible process to adapt quickly as content evolved.

One of the first things I noticed: the site tried to say everything at once.

Long German headlines, big blocks of text, multiple audiences, and very little breathing room. The biggest challenge was to bring structure and space into that chaos — to create something that feels light, yet carries weight.

I kept the logo and core red but rebuilt the entire color system - added shades, accents, and neutrals that let the red shine.

I swapped the typography for something more modern, open, and legible.

And I restructured the content with one goal: let the user breathe.

Each section got its own rhythm. The site started to feel like a guided walk, not a wall of noise.

The platform speaks to two very different people:

Those looking for a job

Those looking to hire

Balancing both without overwhelming either meant every section had to earn its place. No fluff. No filler. Just clear, thoughtful UX decisions:

Switched testimonial-looking images to icons for clarity

Built modular blocks to simplify long pages

Wrote CTAs that actually sound like a human wrote them

Designing in German was… surprisingly fun. But also real. Words are longer, and layout shifts happen fast. I had to rewrite and restructure a lot of content to make it fit visually without losing the tone or meaning.

This added a layer of UX writing to the process — editing paragraphs to reduce line breaks, simplifying headings, and trimming copy so the visual rhythm stayed intact.

Though I didn’t build the animations myself, I created detailed direction for how sections should move, interact, and respond. I wanted the site to feel alive — not overdone, but responsive in the right moments. Subtle motion to guide attention. Nothing flashy, everything intentional.

We ended up with 20+ pages - all designed, reviewed, revised, and handed off with confidence.

The client was genuinely excited with the result. It finally looked like who they were becoming, not who they used to be. That’s the kind of feedback I live for.

Looking back, I wouldn’t change the design. If anything, I’d just carve out more time to prototype the animation system myself. But for what we achieved, I’m proud. This one felt good.