Overview A collection of direct-response Meta advertising creatives developed for a children's wellness supplement brand focused on mood balance, emotional well-being, and focus support. The goal was to help parents understand the product benefits through clear messaging, relatable scenarios, and trust-building visual storytelling. Process • Competitor and market research • Parent-focused messaging strategy • Creative concept development • Direct-response advertising design • AI-assisted visual production • Meta-ready ad variations for testing Result Created a series of performance-focused advertising creatives optimized for Facebook and Instagram campaigns. The designs were built to increase engagement, strengthen brand credibility, improve click-through potential, and support customer acquisition for a DTC children's supplement brand.