Nissan Qashqai Launch PR X Influencer Marketing

This PR-centric approach not only propelled the launch to unprecedented success but the tangible impact on media visibility, social media engagement, and audience anticipation validated the effectiveness of this integrated approach.

Nissan aimed to launch the Nissan Qashqai with a compelling campaign that cut through the competitive automotive market, creating significant anticipation, and engaging a diverse audience effectively.

Nissan needed to overcome challenges in distinguishing the Qashqai in a crowded market, reaching a broad and diverse audience, and orchestrating a launch that not only garnered attention but also created lasting positive impressions - more importantly, new car sales for dealerships across North America (added challenge was to focus market-specific as well).

Jay orchestrated a multi-faceted campaign launch integrating PR strategies and influencer marketing. PR efforts included strategic media engagement, exclusive previews, engaging thought leaders, and crafting compelling narratives. Influencer marketing involved partnering with automotive enthusiasts, lifestyle creators, and micro-influencers to authentically showcase  Qashqai's features and experiences.

PR thinking dictated a strategic approach to media engagement, involving pre-launch exclusives and tailored story angles for journalists. Thought leaders in the automotive industry were engaged to provide insights and endorsements, amplifying the credibility of the Qashqai. 

Influencer Marketing: Influencers were not just used as content creators but were strategically integrated into the launch events. 

- Secured coverage in top-tier automotive publications, resulting in a 25% increase in media visibility.

- 30% increase in test drive requests and dealership footfall.