Whenever a new product is introduced to the market, it doesn't start with a global launch. Even producers have an experimentation mindset.

For the success of a new product, placement is key.

That's why there's an extensive database of all the Dutch supermarkets with customer data. But when I started on the project, this was nothing more than a spreadsheet.

This is when the questions started...

How are we able to create new value for our customers?

Is it enough to justify a subscription?

How would this even work?

And within 8 weeks a new concept was born: