Redesign Dutch Construction Company
Philip Wallage
A warm and welcome homepage. And yes, that's a real project they've done.
Beuving Afbouw Groep is a leading building finishing specialist in East Netherlands, delivering high-quality plastering, flooring, tiling, and facade insulation services. With over 15 years of experience, they serve both construction contractors and private homeowners, working on projects ranging from luxury villas to residential renovations.
Consistency over multiple pages.
Company Values:
Always keeping commitments
Using sustainable materials
Maintaining clean work sites
Staying current with housing trends
Transparent pricing and expectations
Operating under the motto: "Good work, without fuss"
All hail the amazing Inter font that even makes the simplest lay-outs work!
The Challenge
Beuving Afbouw Groep needed a modern, professional website that would:
Showcase their portfolio of completed projects effectively
Clearly communicate their comprehensive range of services
Generate leads through an accessible proposal request system
Attract qualified talent through job vacancy listings
Build trust with potential clients in both B2B and B2C markets
Reflect their professional yet approachable brand identity
"We want to get people on the phone!"
The Solution
I designed and developed a user-friendly, conversion-focused website featuring:
Core Features
1. Homepage
Clear value proposition: "The plasterer for perfect finishing"
Company introduction highlighting their expertise and service area
Seven key differentiators prominently displayed
Trust indicators including client logos and years of experience
Call-to-action for direct contact (phone number prominently displayed)
2. Project Portfolio
Comprehensive projects overview page
Individual project detail pages with image galleries
Visual showcase of work for contractors and private clients
Inspiration section to help potential clients visualize possibilities
3. Services Section
Complete service breakdown including:
Facade Insulation: Energy savings and aesthetic improvements
Tile Work: Professional craftsmanship
Finishing Floors: High-quality foundation work
Plastering: Beautiful wall and ceiling finishes
Clear descriptions of each service offering
4. Request a Proposal Form
Streamlined contact form for project inquiries
"Call me back" functionality for quick engagement
Easy-to-complete lead generation system
5. Vacancy Pages
Job listings section to attract qualified professionals
Career opportunities clearly presented
Supporting company growth and talent acquisition
6. References Section
Client testimonials and feedback
Social proof to build credibility
Third-party validation of quality work
Design Approach
The website design emphasizes:
Professionalism: Clean, modern aesthetic reflecting quality workmanship
Trust: Prominent display of experience, references, and commitments
Accessibility: Clear navigation and easy-to-find contact information
Visual Impact: Strong project imagery and organized service presentation
Conversion Focus: Strategic placement of CTAs and contact options
Results & Impact
The new website provides Beuving Afbouw Groep with:
A professional online presence matching their quality standards
Effective lead generation through the proposal request form
Better visibility for their comprehensive service offering
A platform to showcase their growing project portfolio
Tools to support recruitment efforts
Enhanced credibility through organized presentation of their values and experience
Showcasing the work
The Beuving Afbouw Groep website successfully combines functionality with professional design, creating a digital platform that serves both marketing and operational needs.
The site effectively communicates their "good work, without fuss" philosophy while providing visitors with all the information and tools needed to engage with the company's services.
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Posted Jun 15, 2024
When I started working with this client, it was him and two employees. After a 10x growth the company went through a rebrand.
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