From Spreadsheet to Superpower: Turning Data into Retail Gold
Philip Wallage
Whenever a new product is introduced to the market, it doesn't start with a global launch. Even producers have an experimentation mindset.
For the success of a new product, placement is key.
That's why there's an extensive database of all the Dutch supermarkets with customer data. But when I started on the project, this was nothing more than a spreadsheet.
This is when the questions started...
How are we able to create new value for our customers?
Is it enough to justify a subscription?
How would this even work?
And within 8 weeks a new concept was born:
Dashboard
Creating a new Audience
Finding the Fit between audience and Supermarkets
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Posted Jun 15, 2024
In under two months, I transformed a static spreadsheet into a subscription-ready platform. Giving brands a crystal-clear edge in retail strategy.
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VMN media
