SELENE / Brand Identity Design

Selene is a jewelry store specialized in the confection of alternative jewelries for modern, bold and authentic women. In Greek mythology, Selene is the goddess of the moon. She is also known in the Roman pantheon as Luna. Selene is the fruitful mother, the Star Goddess, the Sky Goddess, the keeper of the silver wheel of stars. And thinking on this concept, the logo was constructed bringing the reference of the moon into the letter “e” presented in the name, and the moon tones and elements were applied in the rest of the materials.  Design & Branding: Bianca Santiago

Photography & Model from web concepts: Heike Langhans 

Photography is for illustrative purposes only and remains to its respective owners

Keywords: Alternative Fashion​ • Modern Femininity • Bold • Authentic •

Deliverables: Comprehensive Brand Identity​ • Custom Logo Design • Typography and Color Palette Selection • Brand Collateral (e.g., business cards, packaging concepts)​ • Visual Assets for Marketing and Promotion​ • Photography Direction and Styling​ Timeframe: 4-8 weeks

Develop a distinctive brand identity that encapsulates Selene's essence as a modern, mythology-inspired jewelry brand.​

Integrate lunar elements into the logo and visual materials to establish a strong thematic connection.

Appeal to the target demographic of bold and authentic women seeking unique jewelry pieces.​

Ensure consistency across all brand touchpoints, from digital presence to physical packaging.​

Create a cohesive visual narrative that differentiates Selene in the competitive jewelry market.