Redesign & Webflow Development for HostSwitch's STR Platform
Ekene Smart
Redesign & Webflow Development for HostSwitch
Industry: PropTech / Short-Term Rental Management
Timeline: 3-4 Weeks
Role: Product Designer and Webflow Specialist
Webflow Preview:
The Challenge
A PropTech company needed to completely redesign and rebuild their existing STR platform that connects short-term rental property owners with top-tier property management companies. Their initial product had significant UX issues and lacked the automation and polish needed to compete in the market. The redesign required:
Complete Overhaul: Redesign and rebuild the entire frontend experience from the ground up using Figma and Webflow
Enhanced Trust & Conversion: Transform the user experience to build trust and increase conversion rates
Advanced Automation: Implement sophisticated automated workflows that didn't exist in the original
Performance Optimization: Dramatically improve load times and responsiveness
Scalable Foundation: Create a robust architecture to support future growth
Rapid Execution: Complete the full redesign and rebuild within 3-4 weeks
The Solution
I completely redesigned and rebuilt the platform using modern Figma and Webflow best practices, integrated with Airtable and Make for advanced automation. The new platform serves three distinct user groups with a dramatically improved experience: property owners, property management companies, and internal administrators.
Key Features Delivered
Owner Experience
Multi-step Onboarding Form with Google Places API autocomplete
Personalized Dashboard displaying top 3 PM matches
Proposal Management with download/view capabilities
PM Company Features
Company Registration Portal with comprehensive business profiling
Logo & Branding Upload for personalized match cards
Service Scope Definition for intelligent matching
Backend & Automation
Airtable Database Architecture with relational data structures
Real-time Webhooks via Make for instant data sync
Lead Match Logging for analytics and optimization
Technical Implementation
Frontend Architecture
Webflow CMS Collections for dynamic PM profile rendering
Custom JavaScript for Google Maps autocomplete integration
Webhook Integration for form submissions to Make
File Upload Handling with secure transfer to Airtable
Conditional Logic for multi-step form progression
Airtable Tables:
Owner Profiles
Property Data
PM Company Profiles
Lead Match Log
Proposal Tracker
Performance Metrics
Results & Impact
100% Feature Completion within 3-week timeline
Complete UX Overhaul with modern, conversion-optimized design
Mobile-optimized experience with <2s page load times (significant improvement)
7+ New Automated Workflows handling user interactions without manual intervention
Zero Data Loss during migration and integration
About This Project
This project showcases my ability to:
Redesign and rebuild complex platforms with improved UX and performance
Architect sophisticated Webflow solutions beyond standard site builds
Integrate multiple third-party platforms seamlessly
Build scalable, automation-first architectures
Transform underperforming products into conversion-optimized experiences
Work independently with minimal oversight under strict confidentiality
Communicate technical concepts clearly through documentation
Interested in a similar project? Let's discuss how I can help transform your Webflow platform.
The dashboard "my matches" page
Hero section video preview page
Home page design
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Posted Jan 2, 2026
Redesigned and rebuilt HostSwitch's STR platform using modern Figma and Webflow best practices, integrated with Airtable and Make for advanced automation.
