SasS Design

Farook Maya

Verified

Client Overview
Payzli is a modern payment technology company that delivers POS (Point-of-Sale) solutions to small and medium-sized businesses across industries. Their suite includes payment processing, hardware integration, and customized features tailored for industries such as retail, salons, and restaurants.
The goal was to build a conversion-focused, technology-forward marketing website that introduces Payzli's features while educating and converting businesses seeking advanced POS tools.

Project Objective

To design and develop a fully responsive, custom website that positions Payzli as a competitive, future-ready POS platform by:
Communicating its unique product advantages
Simplifying feature-rich offerings through intuitive layouts
Driving lead generation and partner interest
Elevating trust through testimonials and product visuals
Enhancing user engagement with scroll-based storytelling

Scope of Work

Full UI/UX Design (Figma to Web)
WordPress Front-End Development
Landing Page + Product Page Templates
Mobile-First Responsive Development
Scroll-Based Animations + Interactions
Custom Icons & POS Device Integration
SEO Structure + Speed Optimization

Design Strategy

1. Hero Section with Visual Impact
The website opens with a bold hero section introducing Payzli POS. A clean product UI screen floats alongside a confident CTA and product benefits—instantly explaining what Payzli does and who it’s for.
Typography: Bold, rounded sans-serif fonts create clarity and tech appeal
Color Palette: Soft gradients, blues, oranges, and neutrals maintain warmth and trust
Visual Cue: Animated curves and icons subtly guide users through the story
2. Explaining a Complex Product, Simply
Through well-organized content blocks, the site introduces Payzli’s robust functionality in a user-friendly way:
“All Payment Types”: Graphic-led explanation of omnichannel capabilities
“POSsibilities” Grid: Explores various use cases from mobile POS to bring-your-own-device
“Feature Ecosystem”: Positions Payzli as more than just a card reader—it's a complete solution
3. Industry-Specific Solutions
The “Tailored POS Solutions” section helps connect with businesses by showing vertical-specific benefits—like salons, restaurants, and retail—paired with real-world imagery and testimonials for social proof.
Testimonials styled as bold endorsements in quotes
Case studies that tell a story (e.g., “Nail the Salon Game”)
4. Device Integration & CTAs
Hardware integration is made approachable through the PAX Smart Terminal section, with visuals of the product and a concise summary of compatibility. CTAs are strategically placed across sections to encourage demos and contact.

Development Highlights

Fully responsive with mobile-first approach
Built with WordPress & custom theme for marketing flexibility
Smooth scroll-triggered animations for engagement without lag
Modular page structure for future scalability
Contact form and lead capture integration

Results & Impact

The completed Payzli POS website is a streamlined marketing asset that showcases the power of the product while providing a seamless browsing experience. It balances function and design, making complex technology easy to understand and desirable.
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What the client had to say

Farook has been excellent to work with. He did a great job with the updates to our Shopify site!

Patrick Boylan, Raconteur Creative

Jun 26, 2025, Client

Posted Jun 13, 2025

Designed & developed sleek, responsive sites for Payzli POS & Mextion SaaS with custom UI, smart animations, and conversion-focused UX.

Likes

2

Views

52

Timeline

Mar 24, 2025 - Jun 16, 2025

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