Webflow Website Design, Development and Animation

Farook Maya

Verified

Avise – AI-Powered Accounting Platform

Project Overview

Avise is an innovative accounting platform powered by AI, aiming to simplify and accelerate financial close processes for modern finance teams. The goal was to create a clean, modern, and conversion-optimized Webflow site that effectively communicates product value, builds credibility, and drives demo bookings.

My Contribution

I led the complete end-to-end execution of the project:
UI/UX Design: Crafted clean, professional, and conversion-focused UI in Figma.
Webflow Development: Built responsive layouts using semantic structure, CMS, and Webflow Interactions.
Animation: Implemented smooth scroll animations, hover states, and micro-interactions to guide user flow and improve engagement.

Key Features & Highlights

Hero Animation & Visual Impact
Eye-catching animated dashboard mockups demonstrate product functionality (e.g., auto-reconciliation, revenue recognition).
Smooth entrance animations enhance perceived performance and professionalism.
Modular, Scalable Layouts
Custom-built responsive components for “Solutions,” “Success Stories,” and “Platform Integrations.”
CMS-ready for future scalability (e.g., logos, testimonials, and resources).
Conversion-Focused Design
Clear CTAs ("Book a Demo") strategically placed across all major scroll points.
Social proof via logos, testimonials, and statistics improves trust and credibility.
AI Product Differentiation
Visual storytelling (charts, AI workflows, dashboards) emphasizes product automation value.
Interactive icons and sections enhance explanation of complex tools (e.g., Close Management, Schedule Automation).

Results

📈 50% increase in lead conversion within the first month post-launch
⚙️ Fully Webflow-native, reducing dev dependency and enabling client self-editing
💬 Strong client feedback on clarity, visual flow, and ease-of-use

Tools & Stack

Design: Figma
Build: Webflow CMS, Interactions, Lottie animations
Workflow: Responsive design, SEO optimization, QA across devices

Client Testimonial

“This redesign has totally elevated our product perception. The animations, layout, and flow make our platform feel as cutting-edge as it really is.” Avise Marketing Team
Webflow Designer & Developer
Webflow Designer & Developer
Tomorrow Health – Elevating Home-Based Healthcare

Project Overview

Tomorrow Health is a healthcare platform revolutionizing how patients receive care—by making the home the central place of healing. The goal was to build a modern, trust-focused website that clearly communicates Tomorrow Health’s mission, educates stakeholders (patients, providers, suppliers, and health plans), and drives engagement across user groups.

My Contribution

As the sole Webflow expert on the project, I was responsible for:
Visual Design (UI/UX): Crafted a compassionate, modern aesthetic to reflect the brand’s patient-first mission. I focused on warm imagery, clean typography, and a soft color system to enhance approachability and trust.
Webflow Development: Developed the site using Webflow's CMS, responsive layout tools, and clean semantic HTML structure. I ensured it was pixel-perfect, mobile-responsive, and scalable for future needs.
Micro-Interactions: Subtle hover states, scroll-based reveals, and testimonial transitions were developed to keep the user experience dynamic and engaging without being overwhelming.

Key Sections & Features

🏠 Hero Section
Designed to instantly convey the mission: “Let’s bring healthcare home.”
Clean visual pairing of headline and patient imagery to connect emotionally.
Clear CTA leading to patient onboarding or demo request.
🔁 User Type Breakdown
A uniquely crafted connector statement visualizes the link between patients, providers, suppliers, and health plans using iconography and emphasized terms.
📱 Technology Showcases
Product interface mockups displayed across desktop and mobile views
Demonstrates platform features: smart order management, personalized onboarding, and provider tools.
Testimonials & Social Proof
Integrated rotating testimonial carousel for dynamic content display.
Included credibility logos and patient stories for emotional resonance.
📽️ Video Integration
Built a branded video section ("Life at Tomorrow Health") using a custom thumbnail and modal overlay for a clean media experience.
📩 Contact & Footer Section
Custom form with field validation
Social icons, location, policy links, and fast-access menu—fully responsive and accessible.

Results

Improved trust & clarity through empathetic design language
📈 Increased demo sign-ups by optimizing CTA placement & simplifying pathways
🔧 Client team can now manage content updates in Webflow CMS with ease

Technical Highlights

Fully responsive across breakpoints
CMS for testimonial sliders and partner logos
Optimized for speed & accessibility (A11y)
Seamless animations built natively in Webflow Interactions

Client Feedback

“We love how this website reflects our mission—it’s human, informative, and beautifully structured. Everything flows naturally, and the design speaks directly to our stakeholders.” Tomorrow Health Marketing Lead
Like this project

Posted Jun 13, 2025

Led design, animation, and development for various platforms in Webflow, delivering smooth UX and scalable front-end structure.

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Timeline

May 19, 2025 - Ongoing

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