Webflow Website Design, Development and Animation

Avise is an innovative accounting platform powered by AI, aiming to simplify and accelerate financial close processes for modern finance teams. The goal was to create a clean, modern, and conversion-optimized Webflow site that effectively communicates product value, builds credibility, and drives demo bookings.

I led the complete end-to-end execution of the project:

UI/UX Design: Crafted clean, professional, and conversion-focused UI in Figma.

Webflow Development: Built responsive layouts using semantic structure, CMS, and Webflow Interactions.

Animation: Implemented smooth scroll animations, hover states, and micro-interactions to guide user flow and improve engagement.

Eye-catching animated dashboard mockups demonstrate product functionality (e.g., auto-reconciliation, revenue recognition).

Smooth entrance animations enhance perceived performance and professionalism.

Custom-built responsive components for “Solutions,” “Success Stories,” and “Platform Integrations.”

CMS-ready for future scalability (e.g., logos, testimonials, and resources).

Clear CTAs ("Book a Demo") strategically placed across all major scroll points.

Social proof via logos, testimonials, and statistics improves trust and credibility.

Visual storytelling (charts, AI workflows, dashboards) emphasizes product automation value.

Interactive icons and sections enhance explanation of complex tools (e.g., Close Management, Schedule Automation).

📈 50% increase in lead conversion within the first month post-launch

⚙️ Fully Webflow-native, reducing dev dependency and enabling client self-editing

💬 Strong client feedback on clarity, visual flow, and ease-of-use

Design: Figma

Build: Webflow CMS, Interactions, Lottie animations

Workflow: Responsive design, SEO optimization, QA across devices

“This redesign has totally elevated our product perception. The animations, layout, and flow make our platform feel as cutting-edge as it really is.” Avise Marketing Team

Tomorrow Health is a healthcare platform revolutionizing how patients receive care—by making the home the central place of healing. The goal was to build a modern, trust-focused website that clearly communicates Tomorrow Health’s mission, educates stakeholders (patients, providers, suppliers, and health plans), and drives engagement across user groups.

As the sole Webflow expert on the project, I was responsible for:

Visual Design (UI/UX): Crafted a compassionate, modern aesthetic to reflect the brand’s patient-first mission. I focused on warm imagery, clean typography, and a soft color system to enhance approachability and trust.

Webflow Development: Developed the site using Webflow's CMS, responsive layout tools, and clean semantic HTML structure. I ensured it was pixel-perfect, mobile-responsive, and scalable for future needs.

Micro-Interactions: Subtle hover states, scroll-based reveals, and testimonial transitions were developed to keep the user experience dynamic and engaging without being overwhelming.

🏠 Hero Section

Designed to instantly convey the mission: “Let’s bring healthcare home.”

Clean visual pairing of headline and patient imagery to connect emotionally.

Clear CTA leading to patient onboarding or demo request.

🔁 User Type Breakdown

A uniquely crafted connector statement visualizes the link between patients, providers, suppliers, and health plans using iconography and emphasized terms.

📱 Technology Showcases

Product interface mockups displayed across desktop and mobile views

Demonstrates platform features: smart order management, personalized onboarding, and provider tools.

⭐ Testimonials & Social Proof

Integrated rotating testimonial carousel for dynamic content display.

Included credibility logos and patient stories for emotional resonance.

📽️ Video Integration

Built a branded video section ("Life at Tomorrow Health") using a custom thumbnail and modal overlay for a clean media experience.

📩 Contact & Footer Section

Custom form with field validation

Social icons, location, policy links, and fast-access menu—fully responsive and accessible.

✅ Improved trust & clarity through empathetic design language

📈 Increased demo sign-ups by optimizing CTA placement & simplifying pathways

🔧 Client team can now manage content updates in Webflow CMS with ease

Fully responsive across breakpoints

CMS for testimonial sliders and partner logos

Optimized for speed & accessibility (A11y)

Seamless animations built natively in Webflow Interactions

“We love how this website reflects our mission—it’s human, informative, and beautifully structured. Everything flows naturally, and the design speaks directly to our stakeholders.” Tomorrow Health Marketing Lead