The mission for Gigi’s Gin was clear: to craft a brand that honored the founder’s beloved grandmother, Gigi, while embodying timeless elegance and modern sophistication. The goal was to create a visual identity that mirrored the exquisite quality of the gin itself—bridging tradition with a contemporary twist to captivate both loyal gin enthusiasts and a new generation of connoisseurs.

Through thoughtful design and a meticulous attention to detail, we developed a brand that perfectly encapsulates the essence of Gigi’s Gin. The final design radiates warmth, elegance, and authenticity, blending nostalgic charm with a fresh, modern edge. Every element of the brand, from its typography to its color palette, invites consumers to experience a gin that is as refined as it is approachable.

Brand Strategy: Defined the core values and story that shaped the visual identity.

Logo Design: Created a timeless logo that balances sophistication and modernity.

Typography and Color Palette: Developed a refined typographic hierarchy and color scheme that reflects the brand's premium quality and approachable charm.

Packaging Design: Designed bottle labels that evoke elegance and craftsmanship, featuring subtle nods to Gigi’s personal legacy.

Storytelling: Wove the narrative of Gigi’s influence throughout the branding to create an emotional connection with customers.

Working on Gigi’s Gin was more than just a design project; it was a meaningful journey to honor a cherished legacy and translate it into a brand that feels personal, sophisticated, and unforgettable. With its blend of tradition and modernity, Gigi’s Gin invites customers to raise a glass to the moments—and the people—that make life extraordinary.