Breakthrough for Good - Brand Identity & Web Design

Breakthrough for Good is a values-driven consultancy designed to empower nonprofit leaders with strategic fundraising solutions—without the overwhelm. With over two decades of leadership experience in the nonprofit sector, founder Carol brings a deeply rooted passion for helping organizations grow their impact and revenue sustainably.

The name Breakthrough for Good reflects a powerful dual meaning: “breakthrough” signifies transformation and momentum, while “for good” nods to both lasting change and the heart of nonprofit missions—doing good in the world. Carol’s approach combines big-picture strategy with hands-on execution, helping clients secure funding and scale without the stress of navigating it alone.

To bring her vision to life, we collaborated on a brand identity that reflects her warmth, expertise, and mission-focused work. The project included the development of a full visual identity system and a professional yet approachable website. The branding centers around trust, clarity, and empowerment—mirroring Carol’s own presence and philosophy.

From logo design and typography to color palette and digital presence, every element was carefully crafted to ensure consistency and communicate the heart behind the brand: empowering nonprofits to thrive with confidence and clarity.

Led visual direction, branding, and web design—translating the consultancy’s mission into a clear, compelling identity and digital presence that speaks to nonprofit leaders.

Nonprofits often struggle with managing daily operations while navigating the complexities of fundraising. For Breakthrough for Good, the challenge was to create a visual identity and website that reflect both the expertise and hands-on support Carol offers, while simplifying the process for nonprofit leaders. The goal was to design a brand that communicates clarity, trust, and professionalism, while making it easy for users to understand the services offered and connect with Carol’s mission. The website needed to be intuitive, user-friendly, and visually engaging, ensuring that nonprofit leaders could easily access the resources they need without feeling overwhelmed.

The art direction focused on creating a clean, editorial aesthetic that balanced warmth with professionalism. A curated moodboard guided the visual tone—emphasizing natural light, soft neutrals, and an approachable yet elevated feel that aligned with the brand’s mission.

Results & Impact The visual identity and website I designed for Breakthrough for Good have already started to resonate with Carol's target audience. The clean, approachable branding captures the essence of her services—strategic, hands-on fundraising support without the overwhelm. Early feedback from potential clients has been positive, with many noting how easy it is to understand the value Carol offers. The website is simple, intuitive, and designed to guide users effortlessly through the services available, positioning Breakthrough for Good to make a significant impact in the nonprofit space once it officially launches.

Key Takeaways This project reinforced how vital it is to focus on simplicity in design, especially when dealing with a service that requires trust and clarity. I learned the importance of creating a user experience that isn’t just visually appealing but also easy to navigate, allowing the focus to remain on the value of the service, not the complexity of the platform. Working closely with Carol’s vision, I made sure the design communicated her expertise while keeping things approachable. The process also helped me understand how effective web design can bridge the gap between a service provider and their clients, making complex solutions feel accessible and straightforward.