The Green Green - Matcha Brand

Mission: The Green Green set out to redefine the matcha experience by making it fun, bold, and out-of-the-box. The goal was to design packaging that reflects matcha's versatility and personality while staying visually captivating and approachable. Each tin was crafted to embody a unique Matcha Mood, offering customers a personal connection to their matcha rituals.

Outcome: The final label designs feature three distinct tins, each with its own personality and vibrant color story:

Whisk Me Away 🌿: A rich green tin representing calm and sophistication, designed for ceremonial matcha moments. The deep green speaks to tranquility and balance, perfect for mindful rituals.

Hustle Fuel ⚡️: A dark brown tin with bold green accents for the go-getters. The grounded, energetic design mirrors the powerful caffeine boost matcha offers, making it ideal for focus and productivity.

Matcha Mischief 🥄: A playful pink tin encouraging creativity and fun. The design invites culinary experimentation, from matcha lattes to desserts, with a lighthearted and adventurous vibe.

Each tin is topped with a refined "GG" monogram in a swirling, elegant font, while the serif logo on the side combines classic sophistication with modern punchiness. The strategic color palette and typography ensure The Green Green stands out on shelves as both premium and approachable.

Packaging Design: Created visually distinct tins with unique colors reflecting different moods and matcha experiences.

Color Palette Development: Developed a bold yet harmonious palette using pink, green, and dark brown to balance energy and elegance.

Typography Exploration: Designed a serif logo and monogram that blend sophistication with a playful edge.

Brand Storytelling: Captured the essence of matcha’s versatility through mood-specific packaging that connects emotionally with the audience.

Conclusion: The Green Green’s packaging design transforms matcha into a personalized experience. By combining bold colors, elegant typography, and thoughtful storytelling, each tin invites customers to explore matcha in a way that feels vibrant, personal, and full of life. Whether you're seeking calm, focus, or creativity, The Green Green brings confidence and joy to every sip.