Salt & Lime’s visual identity through packaging and brand assets that express its bold, minimalist spirit and carefree attitude.

A textured ribbed bottle paired with a soft-blue palette and agave imagery delivers a premium yet approachable look - supported by AI-generated visuals that amplify the brand’s confident, modern energy.

Brand & Visual Identity · Packaging Design · Brand Strategy · AI Product Photography & Videos (Krea AI) · Creative Direction

Rooted in Jalisco, Mexico, Salt & Lime Tequila honors the timeless tradition of 100% agave craftsmanship while celebrating the spirit of friendship and modern indulgence. The brand embodies the balance between authenticity and simplicity -premium yet unpretentious, refined yet carefree. Its identity captures the warmth of shared moments and the enduring essence of Mexico’s tequila heritage.

The design process began with exploring how texture, tone, and form could communicate both heritage and modern refinement. The ribbed glass bottle enhances the tactility and echo artisanal craftsmanship. A soft blue palette introduces freshness and approachability, while organic typography and agave-inspired details convey authenticity.

Every choice - from material selection to label composition - was made to create a cohesive system that feels elevated yet grounded, embodying the brand’s duality of tradition and ease.

The identity embraces warmth, texture, and light - drawing from Jalisco’s landscapes and the sensory richness of tequila. A soft blue palette evokes freshness and calm, grounding the brand in modern simplicity. Organic, hand-drawn typography and subtle label details add a human touch that reflects craft and authenticity.

AI-generated photography and video, created using Krea AI, brought the brand to life through cinematic, sunlit imagery that highlights the bottle’s texture and craftsmanship. These visuals extend the brand narrative - capturing a premium yet relaxed lifestyle.

Salt & Lime Tequila distills heritage into modern simplicity. The result is a cohesive identity that celebrates Mexico’s craftsmanship through clean design, tactile detail, and evocative visuals.