Salt & Lime Tequila set out to create a brand that embodies confidence, joy, and spontaneity. The goal was to design packaging that reflects the tequila’s bold flavors and vibrant energy while standing out on the shelves as a premium product.

The final design for Salt & Lime Tequila balances premium appeal with approachable charm. The ribbed glass bottle adds texture and a tactile quality, reinforcing its high-end feel. A soft blue color palette keeps the aesthetic fresh and inviting, while the minimalist label with bold typography and agave-inspired imagery captures the tequila’s authentic and playful character.

Packaging Design: Created a textured, ribbed glass bottle that enhances the tactile and visual experience.

Color Palette Development: Chose a soft blue tone to evoke freshness and approachability.

Label Design: Crafted a clean, minimalist label with bold typography and agave imagery for authenticity and simplicity.

Brand Storytelling: Translated the brand’s carefree, vibrant spirit into every design element.

Salt & Lime Tequila’s packaging design is a celebration of bold flavors and carefree vibes. It transforms a bottle of tequila into an experience, sparking happiness with every detail and inviting customers to embrace life’s most joyful moments. Cheers!