SYN + Run & Rally | Brand & Identity Design

Featured with @dailydesignideas.

They reached out to chat about design work, what inspires me, and some projects that pushed me to grow.

Developed a fresh concept for Run & Rally, a running and tennis club. The design explores a modern, energetic visual identity that reflects movement, community, and an active lifestyle. This project allowed me to experiment with typography, color, and brand expression in a sporty, dynamic context.

Collaborated with designer Will Paterson on a one-week brand sprint for SYN, an alternative haute couture fashion brand. Created a bold, cutting-edge identity that captures SYN’s expressive, rebellious aesthetic.

Key deliverables:

Logo exploration and system development

Typography and color palette design

Brand language and messaging

Initial collateral and presentation assets

The goal was to craft a cohesive identity that resonates with SYN’s audience--high-fashion influencers, musicians, models, and content creators--while reflecting the brand’s ultra-premium, avant-garde personality.

Other Projects The rest of the featured work includes past projects such as Azzurro, Barely There, The Green Green, and more, showcasing a variety of industries and brand approaches.

FULL IG POST HERE: https://www.instagram.com/mvcreative_/