What should I look for in a freelance brand strategist’s portfolio?
Look for examples that match your brand's style. Check if they have worked on similar industries before. See how they tell stories through their designs and strategies.
How can I define the scope of work with my freelance brand strategist?
Talk about the project's big goals. Break down the tasks and checklists needed to reach them. Make sure both of you understand what is important for success.
What deliverables should I expect from a freelance brand strategist?
Expect a brand strategy guide, logo designs, and color palettes. You might also get brand messaging and guidelines for tone of voice. Clarify all these before starting the project.
How should I set a timeline for the project with my brand strategist?
Discuss how long each part of the project might take. Set clear deadlines for each step. Make sure both sides agree and stay flexible if needed.
Why is it important to discuss the brand’s target audience?
Understanding who will use your brand helps guide the strategy. Your strategist can tailor designs to fit your audience's needs and preferences. This ensures your brand resonates well with them.
What questions should I expect from my brand strategist during the initial meeting?
They might ask about your goals and vision for the brand. Expect questions about your competitors and target audience. They will want to understand your brand's unique qualities.
How can I ensure a good communication flow with my brand strategist?
Decide on how often and through which channels you will communicate. Set regular meetings to review progress. Be responsive and open to discussing ideas.
What should the initial branding questionnaire cover?
It should ask about your brand's mission, values, and goals. There might be questions about your target market and competitors. This helps the strategist create a tailored brand plan.
How can I outline the brand strategist’s role in the project?
Define tasks like creating a brand kit and establishing brand voice. Clarify their involvement in research and idea development. Make sure expectations are clear from the start.
Why is consistency important in branding? How can a strategist help?
Consistency builds trust and recognition for your brand. A strategist helps develop guidelines to maintain a unified look across all platforms. This keeps your brand image strong and reliable.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
![Cover image for Taste Trail [Case Study]](https://media.contra.com/image/upload/w_800,q_auto/i9krbqfvrvwogqpgjiqj.avif)
![Cover image for Aura [ Packaging Design ]](https://media.contra.com/image/upload/w_800,q_auto/mzcxqfjqrqlktmuvkhop.avif)
![Cover image for The Rockaway Experience & Co [ Ultimate Branding Experience ]](https://media.contra.com/image/upload/w_800,q_auto/ps69cxpvmy66bej0u5yl.avif)
