🪄 Visual Identity - Standard Package

Starting at

$

1,900

About this service

Summary

If you're looking for...
💥 Creative solutions to position your business and make it stand out from the competition
😍 An engaged audience that connect with your brand's visuals
🧠 Thoughtful design that doesn't neglect strategy and critical thinking
📣 Open and clear communication
❣️ A creative partner that wants the absolute best for your brand
📝 Comprehensive brand guidelines to make sure you stay on brand at all times
... this package is for you!
I've spent years collaborating with clients from all around the world, which allowed me to have a deep understanding of the market. I know how to translate your vision into visuals and make you fall in love with your brand.
Let's do this! 🚀 ✨

Process

This is how we’ll build the brand of your dreams:
Step 1 - Onboarding
Step 2 - Discovery Questionnaire
Step 3 - Kickoff Call (if needed)
Step 4 - Creative Direction
Step 5 - Brand Presentation
Step 6 - Brand Revisions
Step 7 - Collateral Designs (if added as an extra)
Step 8 - Collateral Revisions
Step 9 - Brand Guidelines
Step 10 - Final Files
Please check out this PDF document I created outlining my whole process and timeline:

FAQs

  • What does your process look like?

    After years developing brand identities, I have arrived to a streamlined way of working that optimises the process for me and my clients. Please see PDF attached above.

  • What will you need from me to get started?

    We kick things off with a Discovery questionnaire, where I'll learn everything I need to know about your brand to apply strategy to the design decisions. You'll also be asked to provide visual inspiration so I understand your likes/dislikes - this is optional, not needed.

  • Can I request a custom package based on my needs?

    Absolutely! Drop me a message and we can discuss your situation.

  • Which files will I receive?

    Brand guidelines: PDF Logo variations and iconography: SVG and PNG All brand assets: .ai and EPS

  • How will I be able to edit my Instagram templates?

    Even though I use Adobe Illustrator as the main software for design, I recreate the templates in Canva and share them with you so you can easily edit them in the future.

What's included

  • Discovery questionnaire

    A comprehensive questionnaire to understand your business and your initial ideas for the brand's feel and visual identity.

  • Creative direction mood boards

    Two different directions we could take to bring your brand to life. If I feel like I can nail the branding without this step, I will skip over the mood boards and jump straight into designing.

  • Logo suite

    Primary logo and logo mark.

  • Color palette

    Color palette.

  • Typography system

    Typography system.

  • Brand applications and mockups

    Examples of brand applications and mockups.

  • Brand guidelines

    20+ page PDF document compiling all elements within your branding to ensure consistency and correct usage.

  • Final files

    Provided in AI, EPS, SVG and PNG.

Recommendations

(5.0)

Gabrielle Corona

Client • Dec 13, 2024

Gabrielle recommends working with Lucia

Ian Thomas • New Tradition

Client • Oct 1, 2024

Ian at New Tradition hired Lucia and recommends working with them

I had a great experience working with Lucia. She immediately understood the direction I gave and was quick to respond with revisions. She took feedback very well and saved me a ton of work! I'm happy w/ the final work and would hire again.

James Del

Client • Sep 22, 2023

Lucia is my 'go-to' designer for my brand needs! She is incredibly talented and easy to work with. I bring a rough idea to the table and she creates something beautiful and unique every time! I highly recommend Lucia, you won't be disappointed! :)

She's the best! Another amazing design for my brand I can't wait to show people :)


Client • Oct 22, 2023

Working with Lucia has been an absolute pleasure! I highly recommend her for anyone seeking a talented and reliable graphic designer. ⭐⭐⭐⭐⭐


Client • Jun 27, 2024

Becca Timmins • When We Think

Client • Dec 7, 2023

Lucia is an absolute dream to work with. She listens, understands and then comes up with amazing ideas. I can't recommend her highly enough for her work or communication. A complete pleasure to work with.

I love working with Lucia, she is professional, helpful, communicates well and her work is exceptional.


Client • Jun 26, 2024

J F

Client • Feb 22, 2024

J recommends working with Lucia

I've worked with Lucia on multiple projects and loved every second of it. She's amazing in translating my company's needs into creative and outstanding brand identities. It was no problem at all to communicate with her, it always went super smoothly and she's keen enough to keep checking if she's right on track. Honestly, I'd recommend her services to anyone and we will keep working close with her.

Paige Robison

Client • Oct 14, 2023

I’ve worked with Lucia 3 times so far and plan to continue because her work is incredible. Her communication and attention to your vision makes the designing process so easy. She always gets it done in a timely manor and she exceeds my expectations over and over. Couldn’t recommend her more to anyone looking for a graphic designer! 10/10!!!

Working with Lucia was a wonderful experience. I really want to highlight how well the communication was and the bouncing back and forth of ideas! As soon as she had all the infos needed from our side she immediately started brainstorming and putting together the first ideas which was great :) I highly recommend Lucia to anyone and will for sure get in touch with her again next time we're looking for a design :) Thank you Lucia!


Duration

4 weeks

Skills and tools

Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Industries

Graphic Design
Brand Marketing

Work with me