🪄 Visual Identity - Standard Package
Starting at
$
2,150
About this service
Summary
FAQs
What does your process look like?
After years developing brand identities, I have arrived to a streamlined way of working that optimises the process for me and my clients. Please see PDF attached above.
What will you need from me to get started?
We kick things off with a Discovery questionnaire, where I'll learn everything I need to know about your brand to apply strategy to the design decisions. You'll also be asked to provide visual inspiration so I understand your likes/dislikes - this is optional, not needed.
Can I request a custom package based on my needs?
Absolutely! Drop me a message and we can discuss your situation.
Which files will I receive?
Brand guidelines: PDF Logo variations and iconography: SVG and PNG All brand assets: .ai and EPS
How will I be able to edit my Instagram templates?
Even though I use Adobe Illustrator as the main software for design, I recreate the templates in Canva and share them with you so you can easily edit them in the future.
What's included
Discovery questionnaire
A comprehensive questionnaire to understand your business and your initial ideas for the brand's feel and visual identity.
Creative direction mood boards
Two different directions we could take to bring your brand to life. If I feel like I can nail the branding without this step, I will skip over the mood boards and jump straight into designing.
Logo suite
Primary logo and logo mark.
Color palette
Color palette.
Typography system
Typography system.
Brand applications and mockups
Examples of brand applications and mockups.
Brand guidelines
20+ page PDF document compiling all elements within your branding to ensure consistency and correct usage.
Final files
Provided in AI, EPS, SVG and PNG.
Example projects
Recommendations
(5.0)
Client • Nov 21, 2025
Recommended
This is my third and certainly not the last time working with Lucia! She's brilliant ⭐️
Client • Jul 2, 2025
Recommended
Lucia was very professional and it was good working with her because she kept our project on a strict time line which forced our team to be responsive and accurate. Her creative design and ability to conceive our vision was outstanding.
Client • Jun 28, 2025
Recommended
Lucia gave our brand identity a refreshing and creative update. She designed a full set of Canva templates that are not only visually consistent but also easy to use. Friendly, professional and great to collaborate with!
Client • Jun 10, 2025
Recommended
Lucia was incredible. She felt like part of the team, engaged and honest, super creative and we can't wait to collaborate again!
Client • Apr 2, 2025
Recommended
Lucia just got it - our vision, our voice, everything. Nailed the brand, made the process easy, no over-explaining needed. Sharp instincts, zero hassle. Would work with Lucia again (and plan to)
Client • Mar 20, 2025
Recommended
Lucia is one of a kind. Very creative and very professional.
Client • Oct 18, 2023
Recommended
I've worked with Lucia on multiple projects and loved every second of it. She's amazing in translating my company's needs into creative and outstanding brand identities. It was no problem at all to communicate with her, it always went super smoothly and she's keen enough to keep checking if she's right on track. Honestly, I'd recommend her services to anyone and we will keep working close with her.
Recommended
Lucia has delivered some killer brands for us over the years. She's creative, flexible in her work and acts quick. Looking forward to working together again in the future.
Client • Feb 26, 2025
Client • Sep 26, 2024
Recommended
I had a great experience working with Lucia. She immediately understood the direction I gave and was quick to respond with revisions. She took feedback very well and saved me a ton of work! I'm happy w/ the final work and would hire again.
Client • Sep 22, 2023
Recommended
Lucia is my 'go-to' designer for my brand needs! She is incredibly talented and easy to work with. I bring a rough idea to the table and she creates something beautiful and unique every time! I highly recommend Lucia, you won't be disappointed! :)
Recommended
She's the best! Another amazing design for my brand I can't wait to show people :)
Client • Oct 22, 2023
Recommended
Working with Lucia has been an absolute pleasure! I highly recommend her for anyone seeking a talented and reliable graphic designer. ⭐⭐⭐⭐⭐
Client • Jun 27, 2024
Client • Dec 7, 2023
Recommended
Lucia is an absolute dream to work with. She listens, understands and then comes up with amazing ideas. I can't recommend her highly enough for her work or communication. A complete pleasure to work with.
Recommended
I love working with Lucia, she is professional, helpful, communicates well and her work is exceptional.
Client • Jun 26, 2024
Client • Oct 14, 2023
Recommended
I’ve worked with Lucia 3 times so far and plan to continue because her work is incredible. Her communication and attention to your vision makes the designing process so easy. She always gets it done in a timely manor and she exceeds my expectations over and over. Couldn’t recommend her more to anyone looking for a graphic designer! 10/10!!!
Client • Sep 23, 2023
Recommended
Working with Lucia was a wonderful experience. I really want to highlight how well the communication was and the bouncing back and forth of ideas! As soon as she had all the infos needed from our side she immediately started brainstorming and putting together the first ideas which was great :) I highly recommend Lucia to anyone and will for sure get in touch with her again next time we're looking for a design :) Thank you Lucia!
Duration
4 weeks
Skills and tools
Industries