Plant Junk | Brand Identity & Digital Applications

For Plant Junk, a plant-based restaurant serving delicious plant-based junk food, I created a fun, energetic brand identity that resonates with their youthful target audience. The goal was to design a playful visual identity that captures the vibrant, carefree spirit of indulging in fast food, while promoting a plant-based lifestyle.

Bold typography, bright colors, and quirky illustrations were used to convey the restaurant's unique twist on junk food, making it both visually appealing and memorable across packaging, signage, and online platforms. The result is a cohesive brand that reflects Plant Junk’s commitment to fun, flavor, and conscious eating.