Plant Junk | Brand Identity & Digital Applications

For Plant Junk, a plant-based restaurant serving unapologetically delicious vegan junk food, I developed a playful yet strategic visual world that captures the carefree joy of indulging in fast food—while celebrating a modern, plant-based lifestyle.

I brought the brand to life through bold and confident typography, a vibrant color palette, and expressive illustrations that highlight Plant Junk’s irreverent take on comfort food.

The result is a distinctive brand system that reflects Plant Junk’s commitment to flavor, fun, and conscious eating—proving that plant-based doesn’t mean playing it safe.