New Tradition | Brand Identity

New Tradition is an independent UK-based brand communications and marketing consultancy built on the idea that quality thinking leads to quality outcomes. For this project, I developed a visual identity that feels both professional and distinctive, including a clean wordmark, a refined color palette, and a modern font system. To add personality and storytelling, I introduced a set of custom geometric illustrations with a subtle hand-drawn feel, creating a flexible identity that works seamlessly across their communications.

Client: https://www.newtradition.co.uk/