New Tradition | Brand Identity

New Tradition is an independent brand communications practice and marketing consultancy based in the UK and built on the principle that quality thinking creates quality outcomes.

Their mission is to be the trusted marketing partner that clients rely on for honest guidance, thoughtful strategy, and high-standard execution.

The objective was to create a compelling visual identity that told a story and could be applied to multiple mediums across their communications.

For this, I created a simple wordmark, appealing color palette and a modern and professional font suite, as well as a set of custom geometrical illustrations with a hand-drawn feel to them to convey the brand values.

Client: https://www.newtradition.co.uk/