Tranquilo | Packaging Design

The brand:

Tranquilo is a Swedish company that sells functional beverages with ashwagandha in two different flavors: RED BERRIES🍓 and LEMON&CUCUMBER🍋🥒.

Since they are targeting a young, health-conscious audience, I created a fresh and eye-catching packaging redesign to elevate its market presence. The goal was to develop a look that was not only visually appealing but also communicated the product’s refreshing qualities. Using vibrant, gradient color schemes and modern, clean typography, I crafted a design that feels unique and approachable. Playful illustrations were incorporated to create a distinctive brand personality, making the packaging stand out on shelves while reflecting the brand’s focus on wellness.