Go Canned | Brand Identity

Go Canned is a company who specialises in creating premium-quality, ready-to-eat desserts packaged in cans. They offer innovative treats such as cakes, chocolates, and other sweet delights that combine freshness, portability, and indulgence, perfect for busy lifestyles or on-the-go moments.

Their main audience are Gen Z and Millenials in urban areas of the UK who are adventurous, fun-loving, trend-focused, and quality-conscious.

The owner came to me looking for a fun, vibrant visual identity that reflected the joy and excitement sweet lovers feel when opening a can of their favorite dessert.