Moonwell is a vegan and cruelty - free wellness brand focused on better sleep. 💫 Inspired by the moon's glow, their sleep gummies bring calm and restoration to your nights, offering relaxation in the evening and energy in the morning.

Brand Identity & Packaging Design The logo for Moonwell consists of a clean and bold typography. Its scale and white color make it stand out while maintaining a subtle and elegant visual presence on the packaging. I chose this creative direction to match Moonwell's core mission - creating clean and effective supplement for people in the 20-35 age range. I started the packaging design by creating multiple grainy, fluid gradients that will represent the calmness and tranquility Moonwell promises its customers while remaining visually pleasing. The gradient is applied across the whole box dieline and the box content is in the main gradient shades, as well as white, to stand out from the background. The color palette consists of beautiful colors that reflect the flavors of the gummies and visually stand out from one another. The logo is slightly embossed to be more noticable and readable, but remaining soft. While the main box design is colorful, it was important for the mailer box to be the opposite to not take away the attention of the boxes and to bring in some balance.

CGI / 3D Product Visualization - Packaging The boxes, as well as the gummies, were modeled in a 3D program to bring the project to life. The floating packaging conveys a sense of weightlessness, subtly reinforcing the sleep and calm aspects of the product. The shadows are sharp, similar to the shadows of objects lit by the moonlight. Sleep gummies are star shaped and vibrant, standing out from the pastel boxes. The minimalist design with soft gradients, clean typography and packaging layout all align with the Moonwell's brand message of promoting restful sleep.

Creative Direction

Brand Identity Design

Packaging Design

3D Product Visualization