Taylor came to me with a vision; she wanted a bold, vibrant and fun brand identity and custom illustrations for her new marketing agency. Unsure which aesthetic direction she wanted to take, she received three different mood boards I developed to help her pin down the creative direction she resonated with the most. The creative direction contained a bold, organic, messy style that she was super excited about and I began creating her new brand identity.

I focused on creating a bold, organic custom logo that would stand out with illustrations that are 'messy', playful and showing what her business' all about. The color palette is bold and wild with a few of base, gentler tones.

Creative Direction

Brand Identity Design

Illustrations

Social Media Posts