Soya is a Seoul based fashion brand selling everything from clothes and shoes to accessories and press-on nails. 🧪 The brand’s Seoul roots shine through in its fearless approach to fashion, combining cutting-edge design with a deep understanding of its customers' desire for individuality and self-expression.

The brand exudes a bold, avant-garde energy with a strong focus on fluidity, surrealism, and individuality. The logo is made of custom typography; the morphing shape suggesting a constant state of transformation encouraging evolution and self-expression. The overall aesthetic of the brand is futuristic, with hints of psychedelia and artistic abstraction. It thrives on vibrancy and the personalities it attracts. 🦠

Soya attracts experimental fashion enthusiasts and those who want to make a bold statement through their looks. It's geared towards an audience that values creativity, individuality and doesn't let society put them in a box. 🔫 Soya's heavily influenced by the Korean street culture, mixing the cyberpunk futurism with the techno-inspired.

Creative Direction

Brand Identity Design

Mailer Box & Business Card Design

Merch