Inner Matter / Brand in a Week

Inner Matter is a premium spa focused on deep rest and inner balance. A quiet space where everything slows down with warm materials, soft lights and treatments designed to reconnect body and mind.

The creative direction for Inner Matter is a mix of modern visuals and soft, calming colors, giving off a premium, luxurious feel. The special blend of green shades creates a calming, inviting presence, while the muted nude shade adds balance.

Service: Brand in a Week

Deliverables: creative direction, logo suite, color palette, typography pairing, brand elements, brand guidelines sheet, final files (JPG, PNG, PDF, SVG, EPS)

Type of project: passion project (design challenge)