Nuttini is a premium nut butter brand offering a variety of rich, natural spreads like peanut, almond, and cashew butter. They are dedicated to delivering pure flavors made with the finest nuts and minimal ingredients while being completely vegan and palm oil - free.

The brand identity design for Nuttini is playful and modern, the labels and the butters are dominant color wise while the box design is minimal, not taking attention away from the jars. The logo represents a nut butter manipulated into the word 'Nuttini' - it's messy and delicious.

The label design stands out from other nut butters on the shelves, it's minimal and isn't crowded with information and images. The logo is embossed which reflects light and stands out from the rest of the label content.

Huge part of a brand identity is photography, showcasing your products in a way that matches your brand's creative direction and reaches your target audience. I created the jars, butters, labels, curtains and the whole scene in a 3D program Cinema 4D. The aesthetic for Nuttini is very 90s inspired, it's mouth watering and delicious, which made me explore flash photography shots in scenes that resemble kitchen cabinets and similar.

The main shots for the jars are very nostalgic, inviting customers to experience something comforting and familiar, yet elevated.

Creative Direction

Brand Identity Design

Packaging Design

3D Product Visualization