Karmae / Branding, Packaging & 3D Product Visualization

Karmae is a unisex fragrance brand that rejects gendered expectations and instead offers out-of-this-world scents that evolve around each individual. Created in Denmark, the name itself reflects a quiet philosophy: energy, consequence and personal imprint.

Brand Identity Design, Packaging Design, Creative Direction, Brand Strategy, 3D Product Visualization

No generative AI ❌

The creative direction is modern, quiet luxury with elements that resemble space bodies and deep blue gradients. The aesthetic is muted and calming, attracting various range of people that value quality and visuals. The bottle design is inspired by geometry, sculpture and space bodies and its soft, round edges sit perfectly into the hand palm. The goal was to create an elevated product that would match Karmae's core values and high quality of unisex fragrances.

The bottle design is brought to life through 3D modeling and texturing, allowing us to get a glimpse of what an actual product would look like if it was to be manufactured. This unique bottle shape was achieved by bringing many drawn concepts to a 3D program and building models based on each illustration until finally achieving a perfect shape that speaks to Karmae.

Service: Brand Identity & Packaging Design, 3D Product Visualization

Deliverables: brand strategy & creative direction, logo suite, color palette, typography pairing, brand elements, packaging design, custom 3D mockups, 3D product visualization, in-depth brand guidelines, final files (JPG, PNG, PDF, SVG, EPS)

Type of project: passion project (design challenge)