Market Fit Research for AirPure Innovations by Adeel SiddiquiMarket Fit Research for AirPure Innovations by Adeel Siddiqui

Market Fit Research for AirPure Innovations

Adeel Siddiqui

Adeel Siddiqui

AirPure Innovations – Market Fit Research (Codebasics Resume Challenge 16)
This repository contains my submission for Codebasics Resume Project Challenge 16, focused on analyzing India's air pollution crisis and identifying the product-market fit for AirPure Innovations, a hypothetical startup in the air purification industry.
The project combines data analysis, visualization, and research to provide actionable insights for stakeholders and decision-makers. .....................................................................................................................................................................................
Project Overview:
India ranks among the most polluted countries globally, with 14 cities in the top 20 most polluted. AirPure Innovations aimed to understand the market potential before investing in production and R&D.
This project addressed that need by building a data-driven dashboard and conducting research analytics to uncover:
Key pollutants driving health risks
Geographic hotspots for product launch
Policy and market dynamics affecting air purifier adoption
Demand surges during seasonal pollution spikes
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Deliverables:
Video Presentation -
Product Requirement & Development Document
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Dashboard Highlights:
Home Page: Project introduction and overview
AQI: Air quality trends across regions
Polluscope: Pollution and its impact on health
Market: Current market landscape for air purifiers
Summary Pages: Concise insights for quick stakeholder decision-making
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Key Insights:
PM10 & PM2.5 are the most harmful pollutants — filtration must prioritize these.
Population is not proportional to pollution — Bengaluru shows the importance of strong policies.
Smaller regions like Byrnihat (Meghalaya-Assam border) face severe pollution, often overlooked.
High-risk launch hotspots: Delhi, Noida, Gurugram, Patna.
Children and seniors face the worst health risks (asthma, COPD, bronchitis).
EV adoption shows mixed results — not a guaranteed solution to clean air.
Awareness of AQI exists, but understanding is low in Tier 2/3 cities.
Pollution spikes directly influence demand — especially during Diwali.
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Strategic Roadmap:
Prioritize PM2.5 + VOC filtration technology
Launch in high-AQI, high-population hotspots
Use the Prioritization Quadrant in the dashboard for data-driven decisions
Build awareness campaigns around AQI in non-metro cities
Leverage clean-air policies for growth opportunities
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Acknowledgment:
This project was guided by the Codebasics Resume Challenge (Challenge 16), with mentorship and inspiration from Dhaval Patel and Hemanand Vadivel.
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Posted Apr 28, 2026

Analyzed market fit for air purifiers in India using data analysis and visualization.