Audit + Full-Stack B2B/B2C Marketing Strategy for Tourism
Beatrice Lazzari
👆OPEN THE LINK TO SEE THE CONTENT MARKETING STRATEGY
Strategy and deliverables produced for Tamaran House & Agüita House chain of hostels:
Full website & UX audit: fixed-home-button, faster page-speed, mobile photo repair, multilingual toggle, booking-calendar view and clearer room specs.
Brand-story & content revamp: rewrote the homepage USP copy, outlined a walk-through hostel video, embedded live IG feed and drafted a dedicated “Partnerships” page.
SEO recovery plan: diagnosed DA 4, scant backlinks and single keyword; set a backlink-building roadmap, long-tail blog topics and keyword expansion list.
Direct-booking incentive system: exclusive web-only discounts, flexible cancellation, activity add-ons and CTAs across socials & OTAs.
Instagram & Facebook optimisation: unified colour palette, cleaner bio with partner tags, smarter geotags, ordered Highlights and informative reel/carousel themes.
Always-on engagement engine: post templates with questions, polls, niche hashtags, trending-song reels and weekly CTAs.
Contest & giveaway playbook: 2-night-stay giveaway calendar (teasers ➜ launch ➜ momentum ➜ winner), free-tool stack and compliance checklist.
Email & lead-gen ecosystem: QR Wi-Fi gate, check-in capture, bio sign-up link, referral scheme, “Spin-the-Wheel” game and direct-booking discount trigger.
Freebie guide lead-magnet: downloadable Las Palmas travel guide positioned for SEO and list-building.
Influencer marketing toolkit: roster of free/freemium search platforms, manual hashtag workflow, vetting checklist and outreach flow.
Surf-school upsell with Oceanside: clarified 10 % surf-lesson perk and package flow.
Peak-season occupancy tactics: early-bird, group and long-stay discounts, yoga-retreat tie-ins and digital-nomad packages.
Online-reputation action list: six-month review scan to address recurring criticisms and amplify praise.
OTA listing optimisation: enriched Booking.com/Hostelworld copy with activities, gear and USPs.
WhatsApp community leverage: auto-add guests to group to book activities and recycle deals to the 400-member chat.
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Posted Jul 26, 2025
After 6 months strategy, this chain of hostels saw +30% bookings in low season. I handled strategy and execution for website, Instagram, partners, materials.
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Timeline
Dec 4, 2024 - May 30, 2025
