Product Marketing and Growth Support for early-stage startup
Beatrice Lazzari
ONGOING PROJECT - NEW PRODUCT NOT YET LIVE: https://chillepic.com/
PRODUCT DIRECTION & PLATFORM
Helped shape the direction of Chill Epic, a surf spot discovery platform evolving into a network connecting surfers, photographers, and local contributors
Defined the platform structure, navigation, and page system to support discovery, contributor visibility, and repeat visits
Designed the site map and core page architecture, including spot pages, contributor profiles, the discovery feed, and community sections
Helped define how key product pages should work
Identified the core product loop focused on discovery, trust, following contributors and spots, and returning for new content
GROWTH & POSITIONING
Analyzed how surfers move between forecast tools, spot guides, social media, and communities to identify where the product could win
Identified the main growth opportunity: turning organic traffic into an owned audience
Worked on early go-to-market foundations: target audience, positioning, and product’s value
BRAND & COMMUNICATION
Shaped the positioning and key messaging so the brand, product experience, and outreach
Created brand and collaboration guidelines to keep tone, messaging, and contributor communication consistent
Helped align product decisions with the brand narrative so the experience matches what users expect when they arrive
PARTNERSHIP MODEL
Designed the collaboration model centered on surf photographers and creatives
Defined the value exchange for contributors, including attribution, profiles, and visibility tied to surf spots
Reached out to photographers, managed onboarding conversations, and built early relationships with contributors
Wrote collaboration guidelines and licensing rules so partnerships could scale consistently
Like this project
Posted Jan 22, 2026
I shaped positioning and marketing strategy for Chill Epic, led partnerships with surf industry creatives, and helped define product direction and user flows.
Likes
5
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Timeline
Dec 22, 2025 - Jan 22, 2026
Clients
Chill Epic
