Product Marketing and Growth Support for early-stage startup

Helped define what Chill Epic is becoming: spot discovery + creative community, with forecast as the entry point. A surf spot discovery platform tied to places, conditions, and recurring contributors.

Spotted the main growth loop to focus on: turning anonymous traffic into an owned audience through repeatable formats and structured pages that keep people coming back.

Set up a clean internal system in Notion + Google Drive so everything (assets, docs, partnerships, content, references) stayed organized.

Shaped the positioning and key messages so Chill Epic felt coherent across product and outreach.

Ran competitor analysis based on user behavior (forecast tools, spot guides, communities, surf media) and extracted what to learn from each.

Created brand and collaboration guidelines to keep tone, promise, and communication consistent across partnerships and materials.

Worked on go-to-market foundations: how to explain the product simply, who it’s for, why it’s different, and what to push first.

Helped align brand and product so the story matched the experience people would actually get when they land on the platform.

Built the collaboration approach for surf industry creatives as a small, curated early group.

Reached out, onboarded, and managed relationships through emails and calls.

Defined a clear value exchange for collaborators: licensing options, visibility in different touchpoints, profile discovery, and portfolio presence.

Proposed a first version of the contributor program structure (how it works, what people get, what we ask, what’s paid vs not).

Wrote basic collaboration rules so partnerships could scale without becoming messy or inconsistent.