AI Startup growth: LinkedIn, Automated content workflow & more

👆OPEN THE LINK TO SEE THE ONGOING CONTENT MARKETING STRATEGY

I worked for an early-stage AI startup. I’ve stepped in as a content marketer to lay the foundation for scalable growth across multiple fronts. For the 2 founders, I've:

✅ Defined brand, ICPs, purpose, goals, voice, and tone → they now have clarity on who we’re speaking to and how to speak to them

✅ Defined both their voices → posts feel authentic and aligned with each founder’s personality

✅ Wrote the landing page → ready to collect emails and convert interest

✅ Created a full content calendar

✅ Designed an automation workflow → on Make or Zapier

✅ Outlined a lead magnet strategy for LinkedIn → gives them a way to convert and get emails

✅ Defined a Reddit strategy → They can start creating awareness in high-intent communities outside LinkedIn

✅ Reviewed and improved their LinkedIn profiles → higher credibility when people check you out

✅ Created a carousel template on Canva → visual storytelling is easier, repeatable, and brand-aligned

• ✅ Ghostwrote 2–3 posts/week consistently on LinkedIn → consistency is already building brand awareness

This project is ongoing.