Website Copywriting

Website copywriting

Branding and positioning

2 rounds of revisions

Layout on Carrd

https://www.eleonoramistro.me/

For this project, I supported Eleonora Mistro end to end, starting from positioning and moving all the way to the final website copy and Carrd layout.

I began by clarifying the brand’s core: target audience, key differentiators, tone of voice, and the main promise the site needed to communicate. From there, I translated the strategy into a clear messaging hierarchy so every section had a purpose and moved the reader forward.

Then I wrote the full website copy, shaping it around conversion and readability: strong headlines, benefit-led sections, clear service explanations, proof and credibility cues, and calls to action that feel natural rather than pushy. The goal was to make the site instantly understandable, consistent in voice, and aligned with the positioning we defined.

Finally, I implemented the content in Carrd, ensuring the layout matched the narrative flow: scannable sections, clean structure, and a page experience that guides visitors smoothly from first impression to action. The project included two rounds of revisions, with collaboration and feedback handled through tools like Notion and Google Drive.