Seed Oil Scout - Consumer Landing Page.
Conagh Williams
Seed Oil Scout - Consumer Landing Page
Project Overview.
Client
Seed Oil Scout – a community-driven map that helps users find restaurants using natural fats like beef tallow and avocado oil, along with organic ingredients.
Challenge
The existing landing page lacked clarity and structure, making it hard for users to understand the product’s value and take action.
Role
Redesigned the landing page to improve structure, clarify messaging, and guide users toward downloading the app. Then rebuilt it in Webflow using the MAST framework for speed, scalability, and easier maintenance.
Process:
Reworked the layout for better user flow and conversion focus
Polished UI components to improve visual clarity
Developed a new build in Webflow using the MAST framework to replace the unstructured previous version
Results
Delivered a streamlined, conversion-optimised landing page with improved usability, cleaner UI, and a scalable Webflow build that’s easier to work with.
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Posted Apr 4, 2025
Redesigned and rebuilt Seed Oil Scout’s landing page for better user flow, polished UI, and higher conversions—using Webflow and the MAST framework.
