Iris Milena | Brand Identity & Digital Design

A passionate and driven wellness coach supporting high-functioning women, the Iris Milena is one that exudes the strength of an empowered woman, while acknowledging her grounded and gentle side.

Ultimately, the brand works to inspire women to rely on their innate feminine qualities to intuitively guide them through their wellness journey.

We communicated this by utilizing a bold yet feminine typeface for the logo, to capture the beautiful duality that exists in women: strong yet gentle; powerful yet compassionate.

The identity is complemented by a more toned down, neutral palette signifying the brand's natural and intuitive approach to women's wellness. These hues convey a sense of warmth and compassion, and that's exactly how Iris wants her audience to feel about the brand.

Black & white photos adorn the identity as it brings about a level of intimacy and rawness that Iris wants to establish with her audience, reflecting how the brand is all about stripping away all distractions and appreciating the true essence of who they're working with.

Visual cues that connote light and radiance are infused in the logo. The dots in the letter "i" allude to a candle, showing how Iris lights up her audience's path towards a healthier lifestyle. And a spark icon was used as a submark to represent how women are able to shine from within after working with the brand.